01 · The premise
A country I thought I already knew
Igniting Innovation and Entrepreneurship, at Institut Teknologi Sepuluh Nopember.
The programme was two weeks of business innovation and entrepreneurship teaching at ITS, ending in a pitch to the lecturers and an external panel. It carried credit and a grade, which is worth saying plainly because it changes what the fortnight was: not a field trip with a certificate at the end, but a course with an assessment I could fail.
The part I did not expect
Most of the cohort was seeing Indonesia from the outside. Watching them, I noticed that things I had filed away as ordinary — the scale of the market, what resources are actually available here, which opportunities are simply sitting unclaimed — were being read as significant. I had known all of it as fact. I had never once turned it over and asked what followed from it. Being the local in the room is not the same as having looked.
What I took away
Familiarity is a poor substitute for attention, and it is the more dangerous of the two because it feels like knowledge. I now deliberately look for the person in the room who is seeing the thing for the first time, and ask what they noticed — not to be polite, but because they can see the part I have stopped registering.